I chose question 3 for my essay because I am interested in opening own design house. I am going to focus on a new small brand which called SIKA designs. Because it is still small company, it was hard to find out their name on books and broadsheets. Unfortunately, the best source for latest news of small firms comes from the Internet nowadays. There are a few examples of them which might be essentials.
Sika Designs official website: http://sikadesigns.co.uk/index.htm
Interview with phyllis Taylor for Sika designs by Ciaafrique: http://www.ciaafrique.com/2009/06/interview-with-phyllis-taylor-for-sika.html
Interview with phyllis Taylor for Sika designs by Ciaafrique: http://www.ciaafrique.com/2009/06/interview-with-phyllis-taylor-for-sika.html
However, it is good idea to use the other media to find out about running small business internationally.
-Jane, A. (2011) 201 Great Ideas for your Small Business. 3rd edn. New Jersey: John Wiley & Sons, Inc.
-Simmons, G. A, Gillian, A. and Durkin, M. G. (2011) 'An exploration of small business Website optimization: Enablers, influencers and an assessment approach' To be published in International Small Business Journal
(Accessed: 12 October 2011)
This journal publishes 5~6 times annually. Journalists shows their study and facts about small business in the UK.
-Sonny, N. and Ayantunji, G. (2011) Entrepreneurship Marketing -Principles and practice of SME marketing-. Oxon: Routledge
This new text book tells more effective and practical strategy for SME (Small and medium sized enterprises) including international ambition.
(I did not count references as in 160 words)
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