It is important to prepare everything before start writing an essay. At the very beginning, I need to know what is a good case study. I tried reading some examples for fashion but I was not sure how it should be. Then I searched more direct information. In an article about how to write a case study, the writer (No data, p.1) says "A case study is a puzzle that has to be solved." and "Writing an interesting case study is a bit like writing a detective story." That is good news because I love reading mystery.
Then I started writing my essay plan which including questions for the designer.
I uploaded it and the link is below.
My essay plan:
The next thing to do is that I need to make an appointment to meet the designer as soon as possible. Luckily, their shop is in Greenwich and I hope she is there.
Sonny, N. and Ayantunji, G. (2011) 'Case Study 6: Davies & Sons -Savile Row Tailors' Entrepreneurship Marketing -Principles and practice of SME marketing-. Oxon: Routledge
How to write a case study: http://www.gttp.org/docs/HowToWriteAGoodCase.pdf
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